Premium Medicated Brightening Cream

Hada Labo Shirojun Premium is Rohto's skincare range designed around dark-spot prevention, soothing care and hydration. The 50g cream has a rich consistency while being formulated to feel non-sticky and absorb smoothly into the skin.

Tranexamic Acid for Dark-Spot Prevention

The formula contains Tranexamic Acid (White Tranexamic Acid™) as an active brightening ingredient.

According to Rohto, its brightening claim specifically means helping suppress melanin production and prevent the formation of dark spots and freckles. This makes it more accurate to market the product on Blunel as a brightening/dark-spot prevention cream, rather than making claims about changing the skin's natural colour.

Dipotassium Glycyrrhizate for Anti-Inflammatory Care

Dipotassium Glycyrrhizate (Glycyrrhizic Acid 2K) is included as an anti-inflammatory active ingredient. Rohto positions the Shirojun Premium range as providing both brightening + anti-inflammatory care, helping prevent skin roughness while supporting a healthy-looking complexion.

Two Types of Hyaluronic Acid

The cream contains two moisturizing Hyaluronic Acid ingredients:

Hydrolyzed Hyaluronic Acid (Nano-sized Hyaluronic Acid) and Sodium Hyaluronate-2.

These provide moisture to the skin and help maintain a hydrated, soft and comfortable complexion.

Vitamin C Derivative + Vitamin E

Rohto also includes a Vitamin C derivative (Magnesium Ascorbyl Phosphate) and Vitamin E as skin-conditioning and moisturizing ingredients.

Together with Tranexamic Acid and Hyaluronic Acid, these support the cream's overall brightening, conditioning and moisturizing formula.

Rich but Non-Sticky Texture

One of the useful characteristics for Blunel's product description is its texture. Rohto describes it as having a rich feel without being sticky, while absorbing smoothly into the skin.

Skin-Friendly Formula

Rohto states that the Shirojun Premium cream has a weakly acidic pH similar to healthy bare skin. The formula is also designed without several commonly avoided ingredients.

Key Benefits

• Helps suppress melanin production and prevent dark spots & freckles

• Provides intensive moisturizing care

• Helps soothe and prevent skin roughness

• Contains active Tranexamic Acid

• Contains anti-inflammatory Dipotassium Glycyrrhizate

• Contains two types of Hyaluronic Acid

• Contains Vitamin C derivative

• Contains Vitamin E

• Helps maintain naturally radiant-looking skin

• Rich yet non-sticky texture

• Absorbs comfortably into the skin

• Fragrance-free

• Colorant-free

• Mineral oil-free

• Alcohol (ethanol)-free

• Paraben-free

These characteristics are based on Rohto's current official product information.

How to Use

Use the cream as the cream/moisturizing step of your skincare routine, typically after lotion/toner, serum and emulsion. Take an appropriate amount and gently spread it over the face until absorbed.

For a daytime routine, follow with sunscreen, especially when your skincare goal includes preventing the appearance of UV-related dark spots. Rohto places Shirojun Premium cream in the cream step of its Hada Labo skincare routine.